Swatch is a Swiss watchmaker founded in 1983 by Nicolas Hayek and a subsidiary of The Swatch Group.

The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which Asian-made digital watches were competing against traditional European-made mechanical watches.

The name Swatch is a contraction of "second watch", as the watches were intended as casual, disposable accessories; but instead their quality and styling propelled them to worldwide fame.  They are sought and collected throughout the world.

Swatch - The Fun Watch.